What Is OTT Advertising
Combine Precision
Of Geofencing

For some time, advertisers have used geofencing marketing in a localized way, targeting consumers in precise areas. Many of those same midsize companies didn’t have the budgets to advertise on TV Stations ranging from TBS to TNT. Now, it’s possible for those with and without TV budgets to advertise through Connected TV & Over The Top Devices.

There are now an estimated 63 million “cord-cutters” and “cord-nevers” in the US only reachable by Connected TV and digital channels. Connected TV advertising (CTV) & OTT Advertising provides enterprises with a programmatic advertising platform for engaging digital TV streamers with the level of precision you expect from all your campaigns: in-market audiences, demographics, offline behaviors and of course geofencing & household geofencing.

Over 1300 Demographic & Psychographic Variables

When we say hyper local precision, we truly mean it. When you combine CTV connected tv Advertising, with geofencing, layered in with over 1,300 demographic and psychographic variables that our team can pull from to target your ideal consumer, we are ensuring advertisers are reaching those who are most likely to become a customer. And the best part…..we can still measure foot traffic to your stores for those who have a retail and brick/mortar presence.

Benefits Of Connected
TV/OTT Advertising

With Our OTT/CTV TV Advertising solution, advertisers have access to the most advanced solution in the market. Powered by three distinct methods of audience targeting, getting the right message in front of the right person at the right time has never been more effective.

  • Target physical addresses using GPS data to serve OTT/CTV ads with unmatched precision and scale.
  • Bring the precision of digital targeting to what is OTT advertising with the ability to target users based on keywords, context, and other online behaviors.
  • Take advantage of numerous combinations of demographic variables to target your ideal audience.
  • Up To 96% View Rates Of Commercial On Connected TV Advertising Devices
  • Connected TV Watchers Tend To Be More Engaged W/ Content
  • Can Still Measure Foot Traffic To Your Retail/Brick & Mortar Location
Learn more

Addressable Geofencing + Programmatic TV
=
Big Wins For Enterprises

Do you have a list of customers or business addresses? Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable programmatic TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.

Highly Precise

Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate

Highly Scalable

Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90%

Provides Foot Traffic

Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90%

Multiple Creative Formats

Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate

More Precise Than IP

Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90%

Our Process For
Onboarding

01

Digital Analysis

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01

Digital Analysis

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03

Campaign Build

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04

Analytics / Reporting

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05

Optimizations

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OTT/CTV Advertising
Reporting

What is OTT Advertising cover? Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).

If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.