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Digital Strategy & Omnichannel Media Planning

The digital strategy focuses on using technology to improve business performance, whether by creating new products or reimagining current processes. It sets out the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes. This includes changes in business models, as new technology makes it possible for innovative companies to provide services that were not before.

Digital Audits

It is time to digitise the way we deliver audit through automation and innovation. There are exciting new technologies to help capture data, automate procedures, analyse information and focus on the real risks. There is also a great ecosystem of auditing tool vendors that make technology available and accessible to all. The opportunity is in understanding how technology can help and then applying it to our auditing challenges.

One example of how the use of technology is changing audits is PwC’s new, award-winning tool Cash.ai. It uses AI to automatically read, understand and test client documents including reported cash balances, bank reconciliations, bank confirmation letters, foreign exchange and the financial condition of the bank – in essence, the complete audit of cash.

Geofencing Marketing

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Facebook & LinkedIn Advertising

Google Adwords

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Courses

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Programmatic & Geofencing Marketing

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